Aiyyaa is a Hindi rom-com filim written and directed by Sachin Kundalkar. The film is jointly produced by Anurag Kashyap and Viacom 18.The film stars Rani Mukerji and Prithviraj in the lead roles. This film is the debutBollywood film of Malayalam actor Prithviraj. The trailer for the film was released on 6 September 2012. The movie was released on 12th october 2012.
The story is about a Marathi girl Meenakshi (Rani Mukerji) falling in love with a Tamil artist Surya (Prithviraj). She is a librarian at a college. She has five members in her family(including her): A wheelchair bound grandmother who is blind and has gold teeth, her father who smokes four cigarettes together, her mother (Nirmiti Sawant) who is obsessed with marriage, and her brother Nana (Amey Wagh) whose only love in life is dogs.
To escape the craziness of her family, Meenakshi lives her life in dreams, and in her dreams the only thing she’s doing is dancing and enacting her favorite actresses: Madhuri, Sridevi, Juhi etc. Then there is Maina or "Gaga Bai", Rani’s colleague, played by Anita Date as the mentally challenged big-mouthed freak who dresses up in weird ensembles such as with ‘Crime Scene: Do Not Cross’ ribbons.
Meenakshi’s family are looking for a suitable groom but Meenakshi, who doesn’t believe in arranged marriages, is waiting for her prince and wants her dream wedding. That’s when Surya (Prithviraj) enters. Surya is an art student, and the moment Meenakshi looks at him she falls in love with his tanned skin and a mysterious fragrance emanating from him. By this time her family have found the ‘right guy’ Maadhav (Subodh Bhave) for her, and are rushing with her wedding. The rest of the film involves Madhav running around after Meenakshi, and Meenakshi following Surya.
Pre-production started in August 2011 and the film went into shooting by the first week of October 2011. The shooting ended in April 2012, and the film was released on 12 October 2012.
Aiyyaa was Given a U/A by the CBCF for Sexual scenes.The BBFC gave Aiyya a 12a for Infrequent moderate sex and drug references. The MPAA gave the film a PG - 13 for Infrequent comic uses for drugs.All lyrics written by Amitabh Bhattacharya, all music composed by Amit Trivedi.
The film was released worldwide on October 12, 2012. The film garnered mixed to negative reviews. While the performance by Rani was praised and admired by the critics, the inadequacy of the plot led to its disappointing outcome.
"Even with such a talented ensemble, this one turns into a cultural showpiece, and gets lost in translation. Aiyyaa is boring" " Watch Aiyyaa for a quirkily different film with very good performances but be warned that it drags.Aiyyaa in 'Average' category. "Aiyyaa is an average entertainer Aiyyaa is an ambitious film. Director Sachin Kundalkar self-consciously attempts a sensual magic realism, a half-dream, half-reality world with a film-crazed heroine at its centre... But this idea, that could have provided fun and frisson in equal measure, is killed by tedious, repetitive execution.
Aiyya is let down by a confused script.".Whackiness can't carry a film.". however saying 'What it doesn’t have is something that binds all of this together. Kundalkar makes a bizarre mash-up of several genres and ends up with a film that doesn’t do too much justice to any one of them.Raghavendra Singh of FilmFare praised the movie and says 'It takes courage to present something never-done-before on the larger-than-life canvas of the big screen. And surprisingly debut director (at least in Hindi films) Sachin Kundalkar shows this trait with great effect in his film Aiyyaa. Hats off to an established star, Rani Mukerji, for showing such conviction in Kundalkar’s experimental vision. This truly is a good time for Hindi cinema'.
Aiyaa collected around $125,000 in first weekend in overseas.
Malayalam superstar Prithviraj Sukumaran, who is making his Bollywood debut with Rani Mukerji starrer Aiyaa, has already bagged Yash Raj Films’ Aurangzeb before his debut Hindi film release. The actor has however quashed rumours that Mukerji put in a word for him for the role.
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