After a dull last week, the new releases didn't register great numbers at the ticket windows either. The opening of both the latest films, Jodi Breakers and Tere Naal Love Ho Gaya were dull, say tradesmiths, adding that neither will make any profit from the theatrical run.
The Riteish Deshmukh-Genelia D'Souza rom-com opened with Rs 1.75 crore on Friday. And despite picking up on Saturday-Sunday to take the three-day total to Rs 7.5 crore, trade expert Komal Nahta wrote on his website, 'The overall figures were on the lower side.'
Fortunately, the producers, TIPS have sold the film to UTV, which in turn sold it to some of the territories. "So for them, TNLHG is not a losing proposition,".
In the same vein, veteran trade analyst Amod Mehra adds that the other distributors and sub-distributors who bought the subsequent rights, will not make money. Pegging the cost of Jodi Breakers at Rs 25 crore, including prints and advertising, and TNLHG at Rs 20 crore, Mehra feels the Madhavan-Bipasha Basu starrer will be the bigger loser at the box office.
"The reason being that the makers have neither sold the territories nor the satellite rights. So they stand to lose about Rs 10-12 crore on their total investment," he says, adding that the distributors and sub-distributors won't make money on TNLHG either.
A distributor on condition of anonymity points out that the movie didn't deliver what it promised to, and it wasn't all that it was being projected as. "To a major extent, the two films ate into each other's businesses. I think they suffered more due to their clash at the box office," says a distributor from Delhi.
He further added, "Maybe if the two films had released solo, they would have got some respectable numbers. Economically, both are making losses."
Though both the films registered their presence with promotions on satellite television, and print and outdoor advertising, Girish Wankhede, the representative of a multiplex, feels the pitch to market the movies to the public seemed to be way off the mark.
"Despite the visibility, they marketing didn't engage the audience, and consequently, a proper perception of the movies couldn't be built up. That's why they registered such low occupancy in the first three days," he sums up.
The situation was not much different for the Hollywood imports like Moneyball, The Artist, Carnage and My Week With Marilyn.
Fortunately for The Artist, the occupancy increased slightly on Sunday, points out Wankhede. And now that the film has won the Oscar for Best Film, Best Director and Best Actor, Mehra hopes the film will register decent numbers for the rest of the week.
The first poster of the film 'Tere Naal Love Ho Gaya' starring Riteish Deshmukh and Genelia D'souza is out now. The film is produced by Kumar Taurani under the banner of Tips films. It's a light hearted romantic comedy directed by Mandeep Kumar. Kumar has earlier directed a Punjabi film titled 'Jihne Mera Dil Luteya' for Tips Films only. Scheduled to be released in early 2012, the film also stars Om Puri, Tinnu Anand and Smita Jaykar in important roles.
When you know that the lead pair of a film is already married, you expect some kind of chemistry between them but most of the time they just fail to bring that off-screen tuning on to the screen. The first half of 'Tere Naal Love Ho Gaya' demonstrates just that, however the experience and understanding of each other’s personality traits start to create a believable scenario in the second half.
The basic storyline is absolutely simple; there is nothing that you haven't seen before. An adventurous Sikh girl Mini (Genelia D'Souza) doesn't want to marry the boy her father Bhatti (Tinnu Anand) has selected. Mini loves her father but she likes her independence more than anything. Her flamboyance is Bhatti's biggest problem while other eligible bachelors of the area see Mini as a Canadian passport.
On the other hand, Viren (Riteish Deshmukh) is a poor auto-rickshaw driver who doesn't believe in short-cuts. Viren thinks that his employer Bhatti has cheated him and thus he wants to take revenge for it. Mini utilises the situation and stages her fake kidnapping without knowing that the proceedings can lead them to dangerous circumstances. She realises this only after finding that Viren is actually the son of a dreaded kidnapper Chaudhary (Om Puri) but thanks to her flamboyance Mini soon gels with everyone in the family. In fact, the family starts to see Mini-Viren as a couple until Viren refuses to marry Mini.
The screenplay of the film follows a simple structure. Beginning with a problem, middle with fast changing plots and climax with a definite resolution. There is not a single moment in the film where an average cinema goer can't predict the story. Dearth of ideas begins to appear from the opening sequence only when Viren rises to the alarm of a table-clock.
Setting a film in Haryana-Punjab doesn't mean you need to show stereotypes. It's quite understandable that the director Mandeep Kumar wanted to make a light hearted film but who had stopped him from exploring the setup. It's irritating to see the camera zooming in and taking close ups when you can see a beautiful shrine in the background.
Either take that properly in the frame or don't take it at all, because it still fetches the audience's attention.The lack of imagination is visible in the kidnapping scene where everything looks very artificial, and very repetitive. The dialogue writer has actually saved the day at more than one instance.
One liners work but they could have been placed at better moments.For example, the actor who wants to marry Genelia for a Canadian visa kills the essence of the dialogue with the help of a blank face when he says," Ek Sikh ladki ko jo chahiye wo mere paas hai..Jatt, zameen, gypsy" (I have everything that a Sikh girl could want...Jatt, land and gypsy).
A little extra work on the characterisation of secondary characters would have made the film more authentic. Chaudhari's character definitely brings smiles on the spectators' faces but Naveen Prabhakar, Chitrasi Rawat and Smita Jaykar don't rise above the ordinary level, and it's not their fault because the storyteller moves on to other plots after merely touching their back stories.
The film revolves around Genelia, Riteish and Om Puri to some extent. Riteish is among those rare actors who really have a good comic timing but the lack of opportunities restricts him from showing his real acting potential.
Till when will see him doing the Michael Jackson dance or flaunting the 'over burdened' look? Come on, this is the high time when Riteish should be given something new to do.
Genelia is typecast by now and it's hard to expect anything new from her in the near future. Have you seen any film where she does anything else than playing a bubbly girl?
However, this doesn't mean that 'Tere Naal Love Ho Gaya' has nothing good.
The second half is really enjoyable and the cinematography excels at points, especially in songs.The editor has done a sleek job but cutting at some places appear jarring.
Whenever there is a vehicle coming and stopping, the editor has preferred to cut to the long shot right after the close up, which doesn't seem to go with the flow.The mood that Mandeep Kumar has created throughout the film is the highlight.
The climax makes you feel for the boy without getting too heavy on the nerves.Atif Aslam's 'Piya O Re Piya' stands out in the album but it will probably not catch your lips. Veena Malik's item number is another dud of the album.
Basically, the colourful ambiance of the songs catches more attention than the tunes.Undoubtedly, 'Tere Naal Love Ho Gaya' is a feel good film and you won't find many dull moments but you should also not expect anything fresh.
A good watch this weekend if you are more into Hindi films and don't want to see big Hollywood films releasing alongside 'Tere Naal Love Ho Gaya'. The film deserves 2.5 out of 5.
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